Position:    Digital Marketing Specialist

Closing:   August 16,  2021

Term:   Full-time Monday-Friday

How to Apply:     Please forward your resume and cover letter to: jobs@discovercanadatours.com

Are you a digital marketer who LOVES TO TRAVEL and HAVE FUN? If so, look no further, as a full-service Travel Management company we offer excellent travel perks in addition to a lively and fun office environment with plenty of opportunity for advancement.  

COMPANY OVERVIEW

Discover Canada Tours specializes in providing the best experiences in Western Canada through continuously developing innovative year-round tours. We focus on adventurers of all ages by committing to provide our guests with unforgettable, authentic travel and sightseeing experiences for the best value. Our objective is to share our love of Canada with the world! Our adventurers are always our top priority and we strive to give each and every adventurer “the time of their lives”.    

Founded as a division of Uniglobe Specialty Travel Ltd. in 2005, DCT is a local family owned and operated business located in downtown Vancouver. Over the years we have evolved to accommodate a diverse array of adventurers from all corners of the world. Our portfolio of brands under Discover Canada Tours include: Discover Canada Student Adventures, Destination Snow, West Trek, West Trek Social Club, and most recently Discover Vancouver Tours. 

We are looking for passionate people who bring a commitment for excellence and teamwork to join us. 

What we offer:

• Travel on all of our tours and Fams with our activity suppliers
• Discounts on personal travel
• Team events and excursions
• Working in a small company that is constantly innovating and evolving
• Multi-national team
• Competitive salary and benefits package
• Annual training - be constantly learning
• An open, friendly and energetic work environment where every voice is heard

JOB DESCRIPTION 

Reporting to the Directors, the Digital Marketing Specialist is responsible for implementing Discover Canada Tours digital marketing plan. The primary responsibilities include coordinating the company’s online presence and increasing overall lead generation (travel requests, email subscribers, online bookings) through a variety of means, including creating and managing current and new digital marketing initiatives, managing our search engine and pay per click efforts, maintaining monthly reporting dashboard, and website management for it’s unique brands.  

Specific Responsibilities Include but are not limited to:

• In conjunction with the Directors, assist in constantly updating the organization’s marketing strategy
• Develop, implement and oversee a comprehensive social media strategy
• Create ad campaign strategies for Google Ads and Facebook/Instagram Ads
• Brainstorm new and creative growth strategies
• Plan and execute all web, SEO/SEM, marketing database, email, social media, print and display advertising campaigns
• Measure and report performance of all digital marketing campaigns and social platforms
• Day-to-day management of all social media channels including but not limited to Facebook, Oversee creative, clear & consistent message development in all divisions and to all markets
• In conjunction with the graphic designers, develop all sales materials and marketing publications including, presentations, brochures, flyers, posters, etc. 
• Work on cooperative advertising programs 
• Manage Google My Business account 
• Work with budgets set by senior management and stay within budget, no scope-creep
• Continuously monitor ads performance and make adjustments when needed
• Contribute to and monitor the flow of web content provided by both staff and 3rd parties
• Oversee all aspects of website development, structure and useability for all DCT brands
• Optimize sites to increase direct bookings
• Work in cPanel to set up/update MySQL databases

Position Core Requirements:

• Marketing degree or equivalent
• Minimum 3 years experience with Google, Facebook/Instagram ads 
• Minimum 3 years with WordPress and CSS experience
• Minimum 3 years content and social media experience
• Intermediate experience with cPanel and phpMyAdmin 
• Experience in the Tourism & Hospitality Industry is a significant asset
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in setting up and optimizing Google Ad words campaigns
• Working knowledge of the WordPress platform, HTML, CSS, and JavaScript development and constraints
• Photo and video editing experience
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Knowledge and understanding of the tourism/travel industry an asset
• Ability to work to tight deadlines, under pressure

Position Attributes: 

• A passion to take full ownership of your position and take opportunities to a new level
• Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment
• Must be results focused, have attention to detail, excellent organizational skills, able to meet tight deadlines and work well under pressure
• Enjoy working independently, creative, strategic, loves thinking outside the box
• A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from others
• Commitment to our core values

Our Core Values:

• Live the Adventure
  Work hard, Play Hard attitude to all life’s adventures.
• Teamwork is dreamwork
  Working as an accountable and collaborative team allows us to achieve the impossible. When our goals are achieved we celebrate together!
• Go the extra mile
  Our Adventurers come first so we aim to give them the “time of their lives” on our trips. We are committed to going above and beyond to achieve this belief.
• Have fun doing it
  We believe in the importance of a well balanced and healthy lifestyle. Life is an adventure and we should be having a fun time living it.

We thank all candidates for their interest however only those selected for an interview will be contacted.

Position:  Leisure & Groups Travel Consultant - Uniglobe Specialty Travel Ltd. DBA Discover Canada Tours

Term:   Full time in office Monday-Friday 

Closing Date:   August 6, 2021

How to Apply:  Please submit your resume and cover letter to: jobs@discovercanadatours.com  with the subject line: Leisure & Groups Travel Consultant Application 

COMPANY OVERVIEW 

Discover Canada Tours is a division of Uniglobe Specialty Travel Ltd, a local family owned and operated business located in downtown Vancouver. Founded in 1995 we are a full service travel management company.  

Uniglobe Travel is a leading provider of travel management services. As part of a large, global organization with agencies in more than 60 countries across six continents, Uniglobe Travel is a recognized brand. We specialize in managing the diverse and changing travel needs of companies and leisure travelers.

Discover Canada Tours specializes in providing the best experiences in Western Canada through continuously developing innovative year-round tours. Our portfolio of brands under Discover Canada Tours include: Discover Canada Student Adventures, Destination Snow, West Trek, West Trek Social Club, and most recently Discover Vancouver Tours. We focus on adventurers of all ages by committing to provide our guests with unforgettable, authentic travel and sightseeing experiences for the best value. Our objective is to share our love of Canada with the world! Our adventurers are always our top priority and we strive to give each and every adventurer “the time of their lives”.   

We are looking for passionate people who bring a commitment for excellence and teamwork to join us.  We believe in a culture where opening your eyes to the diversity of new places and cultures allows our travelers to return home with vivid and meaningful memories and new friendships that expand the global community.  We believe that culture is the compass to success and so it is woven into everything we do. 

Our Core Values:

• Live the Adventure
  Work hard, Play Hard attitude to all life’s adventures.
• Teamwork is dreamwork
  Working as an accountable and collaborative team allows us to achieve the impossible. When our goals are achieved we celebrate together!
• Go the extra mile
  Our Adventurers come first so we aim to give them the “time of their lives” on our trips. We are committed to going above and beyond to achieve this belief.
• Have fun doing it
  We believe in the importance of a well balanced and healthy lifestyle. Life is an adventure and we should be having a fun time living it.

JOB OVERVIEW 

The Leisure & Groups Travel Consultant will be responsible for responding to incoming tour and travel inquiries with the primary goal of converting all inquiries to sales. The Leisure & Groups Travel Consultant will interact effectively with all of our customers and partners and have the ability to respond to inquiries independently, professionally and promptly. 

Responsibilities Include but are not limited to:

• • Be one of the first points of contact for incoming tour and travel inquiries and responsible for responding to customer inquiries through a variety of channels including walk-ins, phone, email, social media, CRM, etc.
  • Book clients on DCT tours using through our internal booking system
  • Book flights, car rentals, insurance using GDS (Sabre preferred) 
  • Respond to FIT and also inbound custom group requests and qualify each lead through a series of structured questions, treating each inquiry with patience and focus

• Create inbound custom tour quotes using extensive knowledge of geographical information & suppliers throughout Canada. 

• • Create outbound custom tour quotes using extensive knowledge of popular leisure destinations & international suppliers
  • Develop group itineraries for international travel through sabre and a UCQM (quality management system)

• Create unique itineraries and packages that will impress customers, in consultation with the DCT Product Manager or the Uniglobe General Manager

• Using a pricing template and researching similar products set a price that will provide good value to the clients while meeting profit margin targets, in consultation with the Product Manager

• Identify Canadian luxury retreats, lodges, and unique experiences that we can add to our portfolio of extraordinary experiences 

• • Manage the extraordinary experience bookings and work with marketing team to promote these experiences 

• Ensure that all reservations are processed in accordance with established policies

• Maintain current knowledge of promotions and specials and proactively advise clients of savings opportunities.
• Work with the accounting team to collect and document all deposits and payments according to the schedule outlined in the agreement between client and company

Position Requirements:

• Studies in Travel & Tourism is an asset
• Minimum 3 years selling experience within an agency and tour operator environment is a requirement
• Experience using GDS systems is a requirement, experience with Sabre is a significant asset
• Previous experience creating FIT and group proposals within a  tour company is an asset
• Available to work full-time in the office

Position Attributes / Core Competencies: 

• Drive and ability to convert all inquiries and leads into sales and to try to exceed personal sales and revenue targets 
• Extensive travel experience and  knowledge of Canada and core international destinations (like Mexico, Hawaii, Caribbean etc.)
• Highly organized, with strong attention to detail and ability to multi-task and prioritize
• Excellent personality & communication skills 
• Ability to influence using proficient sales and prospecting techniques while building friendly and positive relationships
• Ability to quickly determine specific client needs and source solutions using all tools available, remaining focused on the goal 
• Ability to sell travel packages in all product categories to include the preparation of complex itineraries with a mix of products.
• Be alert to changing trends; customer needs and be able to adapt the services to the client’s needs even when difficult circumstances arise
• Works effectively with all divisions of the company and can service diverse clientele and accommodate all budget levels
• Self-motivated and able to excel with minimal supervision
• Excellent knowledge of Excel, Word, Google documents and Mac devices

What we offer:

• Working in a small company that is constantly innovating and evolving
• Multi-national team
• Competitive salary and benefits package
• Annual training - be constantly learning
• An open, friendly and energetic work environment where every voice is heard
• Travel on all of our tours and Fams with our activity suppliers
• Discounts on personal travel
• Team events and excursions

How to Apply:  Please submit your resume and cover letter to: jobs@discovercanadatours.com  with the subject line: Leisure & Groups Travel Consultant Application.